National Journal's Guide for Reaching Policy Influentials
It’s more difficult than ever to reach Washington insiders without actionable data and insights. Do you want data to back up answers to questions like these?
- Which communication channels do Washington Insiders rely on and at what time of the day?
- What types of content most impact on opinions?
- Which media brands do Republicans and Democrats prefer?
National Journal's Washington in the Information Age (WIA) study provides an exclusive, in-depth look at how Washington Insiders consume media today, how various channels inform their day-to-day policy work, and how the roles media plays will change in the future.
The report includes specific recommendations for how your organization can adapt and tailor engagement strategies to anticipate these changing trends, and how trust and influence have shifted since the 2016 election cycle.