The Importance of Vetting Corporate Partnerships
Webinar | Gravity Research
June 26, 2024, at 2:00 p.m. ET
Corporate partnerships are increasingly common, with brands engaging influencers, trade associations, and like-minded organizations as they seek creative ways to increase their market reach and awareness. But, in today’s highly politicized environment, these partnerships may introduce reputational risk.
In this webinar, we will walk through:
June 26, 2024, at 2:00 p.m. ET
Corporate partnerships are increasingly common, with brands engaging influencers, trade associations, and like-minded organizations as they seek creative ways to increase their market reach and awareness. But, in today’s highly politicized environment, these partnerships may introduce reputational risk.
In this webinar, we will walk through:
- The risks associated with various forms of corporate partnerships
- A framework for vetting marketing influencers and other organizational partners for reputational risks
- A deep dive into some successful corporate partnerships — and those that have fallen flat