Quantifying Reputational Risk Amid the 2024 Election
Gravity Research's Risk Index
July 16, 2024 | 2:00 p.m. ET
Corporations know that today’s polarizing issues landscape poses unprecedented reputational risks, but quantifying societal risk—and knowing when and how to engage with them—is hard.
Gravity Research’s Risk Index puts a number on reputational risk vis-à-vis corporate engagement on social issues. This proprietary research, rooted in Gravity’s four key factors that determine reputational risk, serves as your compass for brand engagement planning in 2024 and beyond.
Watch the replay to learn:
Watch the replay to learn:
- The riskiest societal issues U.S. companies will navigate this year.
- Which societal issues will take center stage in Q3 — and beyond — and where to focus your proactive communications and risk mitigation plans.
- How brands can quantify the level of risk associated with each societal issue as it pertains to specific industries, consumer bases, geographic footprints, and more.