Book National Journal experts to explain DC to your stakeholders


Government affairs leaders spend a lot of time explaining the inner workings of DC and how their organization’s goals are impacted by policy changes. 

Our new stakeholder education program gives you access to National Journal's respected editorial and executive talent for fully tailored briefings and workshops. 

These sessions can break down the policy and political landscape, offer exclusive editorial briefings, and educate your stakeholders on a variety of introductory government affairs topics.

This offering is highly tailored to your priorities and our teams will work with you to help identify what topics will work best for your organization.

You can request a walkthrough of our new stakeholder education program through the form on the right. 

Stakeholder Education Topics

PACS & Employee Engagement

- Communicating the impact of PAC dollars and debunking common PAC myths

- Maximizing PAC fundraising and participation

- Defining the value of a fly-in/Hill Day and sharing strategies and tactics to make your visits as impactful as possible

Washington 101 & Why Advocacy Matters

- Who’s Who - Reviewing the primary actors in federal policymaking and "who sets the agenda" (e.g., Congress, federal agencies, committees, caucuses, leadership)

- Meeting 101 - Debriefing what to expect when meeting with members of Congress and/or their staff

- Building and maintaining an impactful Washington policy brand

- Breaking down the core elements of successful advocacy

- Identifying, managing, and communicating risks arising from emerging legislation and regulation

Relationships & Storytelling

- Identifying potential champions with Congress and other bodies

- Crafting persuasive narratives and messaging to cut through a cluttered environment

- Fostering productive relationships with freshman legislators, staff, and members of key committees and agencies

National Journal's Editorial Talent

Tap our trusted editorial team for in-person briefings, fly-ins, board meetings, and more.

Sessions are highly tailored to your priorities but topics can include:

  • Policy focused briefings
  • Election Previews
  • Legislative Forecasts
  • Pre:Post Election Insight and Impact customized to your industry

National Journal's Workshop Facilitators

Schedule a member of our executive team to facilitate a workshop for your staff, PAC members, or advocates. 

Workshop topics can include:

  • Washington 101
  • PAC Bootcamp
  • Advocacy 101
  • Government Affairs
  • Relationships and Storytelling

Case Study


“These past few years have been challenging for us to stay on top of all the changes and keep leadership abreast of what they mean. National Journal’s stakeholder education series has been critical to my success. Trusting NJ to give my leadership team the “Cliff notes” on how Washington works saves me time but, more importantly, it helps us all move forward in partnership on important strategic initiatives that will move our corporation forward.”

—GA leader, Fortune 500 company